Hosting is one of the most common phrases used in the 21st century. Why is that you may ask? Well, reaching a potential pool of customers in the billions is one reason.
First, we need to ask the question: “Is having a domain the same as hosting?”
No, if you have a domain you are not good to go. I repeat: “You are not good to go!” Having a domain is like your business identity. It’s your online address, where people can find you, but that’s it. Acquiring hosting, is like renting property. When you rent property, you have a space where you can set-up shop and sell your items.
What is hosting services?
So, hosting services allows you to create and display information to the world through the internet by means of the World Wide Web.
Different hosting services
There are quite a number of hosting services available. To start with, we will be digging into four types of hosting services.
- Shared Hosting: Perfect for entry level website hosting! Your website will be stored on a server where hundreds or thousands of other websites are also stored., Meaning your website will share server resources such as RAM (Random Access Memory) and CPU (Central Processing Unit).
- Dedicated Web Server: This means you are renting an entire server from a hosting company. You have full control if you want it. With this option you do not have to worry about other websites taking up your resources and slowing your website down.
- Self Service Web Hosting: You do it all yourself – the ultimate plan! You buy the server, install and configure software, make sure there is sufficient cooling and power etc. This is something that is most likely beyond the scope of what you’d want to do as an online business owner.
- Managed WordPress Hosting: Out with the old and in with the new. WordPress is all the rage in the online world. With most web developers and platforms built on WordPress, hosting servers are offering what’s referred to as “Managed WordPress Hosting”. This means that your WordPress installation is kept up to date by your web hosting provider. Keeping you protected from security threats that would allow hackers into your website. Get in touch if you want to know more about our Managed WordPress Hosting solutions.
Your Web Address (Domain)
Your web address is essentially your business name. This is the first part of your website that people will see, when they try to type in the URL (web address) to get to your website.
A URL, or Uniform Resource Locator, is the abbreviation for the string that creates the reference to a resource (like a page on a website). Web browsers display the URL in the address bar and most people refer to them as the web address. If you want to dig deeper into the technical aspects of a URL, this article on wikipedia will give you a good deal of information on the subject.
Every person or entity that accesses your web address uses, refers to, reads, and otherwise consumes the structure of your URL.
Remember that this URL or web address is used as text to link to your webpage, printed on marketing material, spoken by sales personnel and people referring clients to your business.
Thus, the URL plays an instrumental part in your webpage structure and accessibility.
Andrew Epperson has some great considerations when choosing your URL. Some of the important considerations to remember;
- www or non-www; as in the words of Andrew; “Yes Virginia, there is a difference between http://www.LTnow.com and http://LTnow.com.” It’s important to make sure your website resolves to one or the other. However, you decide to market your website (with or without the www.) just be sure to stay consistent. No way is right and wrong.
- Make URLs Easy to Remember; Keep it Simple, Stupid (KISS). You want, and need the users to remember your URL (Domain address). So KISS, man!
- Keyword Rich; Marketing your business online is key. So using keyword rich URL’s (domain names) is therefore a key factor in giving content the ability to rank in search engines.
- Avoid Numbers in the URL; You want to make your site user-friendly right? Then don’t use numbers within your URL (Domain name).
- URL Redirects; The scenarios where you want to manage your URL redirects for your website is endless. But it is important to remember to avoid duplicate content and maximize the search engine equity that a piece of content can earn.
To read up in detail, head on over to Andrew Epperson’s post.
There are so many hosting packages that you can choose from on the internet today. Sometimes it’s hard to make a choice and asking others opinion can make it even harder.
Starting with monthly packages and ending up with yearly costs, just does not make sense, right?
Here’s the secret; You need to view all the added benefits per package and weigh them up against each other. Not loosing sight of the reviews from previous client experience with the company.
Meaning, keep in mind what the over-all review is on the company while checking what they have to offer.
The 5 Most Important aspects to keep an eye on…
Domain + Set-up Fee
When you compare the packages according to these 5 requirements, you are able to get a better idea of the monthly / yearly cost and what best suites your wallet/business.
There are loads of web hosting companies out there, advertising themselves as the best web hosting company.
However, we focus on keeping our clients happy and informed, rather than supplying empty promises.
-> We will be exploring these 6 themes in detail in the following post, so make sure to add your name to that email list so you get a reminder when we post again!