Your website is the window to your business. Keep it fresh and keep it exciting.
– Joy Conrad Levinson
In this day and age everyone relies heavily on technology for business use. If you are a business owner, and you’re still unsure whether or not you need a website we are here to let you know why a website is of such importance.
Let’s take a closer looking into 10 reasons you need a business website in the 21ste century.
1. Marketing your business
With the internet so important in today’s life. It has opened up a whole new world to each and every internet user, including you & your business.
Creating a website, can attract new business on a daily basis. It is definitely
- Beneficial to your company for specials, and updates regarding your business.
- Conveniently made social media advertising faster, easier and more reliable.
- A cost saver, no more brochures/flyers to be printed and handed out. Your website serves as an online brochure. So get your business from networking and personal connections – they will definitely check out your website & refer you on social media platforms.
- The WIDE WEB with more than 2.4 billion people using the internet, and some 90% of those have purchased something or contacted companies online.
- Showing off your organization skills & taking pride in your work.
- Constant – its runs 24/7, meaning you are always there for your customers.
2. Credibility and Reliability
Troubled by convincing someone that you are the real deal? Not making that sale?
By having a well-structured website, you foster instant credibility. It highly increase the client’s view of you and your business. It conveys a certain professionalism that clients tend to trust.
This is a way you can provide ultimate proof that you are in fact, the realest of all deals. Having Testimonials on your website can also add to your reliability and credibility to possible clients.
With instant credibility and reliability, it moves right over to the next one.
3. Personalized emails
Having a Website (Even if it is just a one page website), gives you the option to create personalized email addresses like email@example.com . Clients like feeling like they are dealing with a professional, well-established company.
A website can do this for you!
4. Business Value
It’s not easy to established value through word-of-mouth marketing or handing out brochures on the street corner alone. Customers and institutions have a perceived value of your business based on whether or not you have a website. Without a website their perception of your business value will be much lower.
Customers and institutions alike want to see your business successes, failures, new projects and recommendation.
5. Customer Satisfaction
Some clients don’t have the time or money to call or email to find out about services, prices and products.
What if they want to find out about you, and they don’t have your contact details? They need to be able to find it online.
People want information at their fingertips and that’s exactly what a website can do for you!
You are able to make all your services and prices available to your existing client and possible new clients.
Having an online presence is essential. It allows your clients to share their experience with you via Social Media as well. They can share you content and contact details with their friends and family easily which can lead to more customers.
In the end, investing in a website is always a good idea. Creating leads and customers where and how you never thought possible.
6. Constant Communication
By having a blog or even just a feed on the latest products within your niche, you create constant communication with your customers. Updating customers in a consistent manner with latest releases, new offers, promotions, products, events, photos or any other content allows you to keep your customers happy.
Knowledge is power, and by using the knowledge you have within your niche market in blog posts, you can dominate the internet and ensure customers are constantly in contact with you or your website.
7. Customer support
In today’s life, everyone has less time but want to do much more within that time. So they do not want to wait ages to get a hold of you when they have questions or want to order a product.
With a website & a good support plugin (ticket system), you are able to reduce the cost of customer support greatly. No more unnecessary phone calls to answer questions – just create an FAQ on your website. No more sending of text messages to and from customers to confirm orders, get it done through an ordering system built in on your website.
Customer support has never been this easy! You can sleep soundly at night, knowing your website is working for you.
8. Bang for your buck!
Website building can be easy & free! Yes you read right – FREE! When you use website building tools such as WordPress.com, you position your company to reach thousands more potential customer for less. Especially if you would be mailing ten brochures by traditional mail.
This virtual space, for as little as R 600 a year [that’s only R 50 per month), allows you 24/7 contact with your customers.
9. No more “Closed for business”
Nobody wants to work at 3 a.m. But some people like to shop that time. Your website or ecommerce shop allows your customers to shop in the comfort of their own home, at the time they are available. Thus, you are not limiting their shopping pleasure simply between 9 a.m. and 5 p.m.
Geographical restrictions mean you lose lots of customers that does not live in your city.
With your website, you can factor in customers who are restricted by geography, to your daily orders & sales.
We offer professional website designs that are both mobile friendly and easy on the eye. In partnership with ManaMarketing, we are able to not only create your dream website, but also market it according to the audience you desire.
We will be with you all the way: from the first step of getting a hosting company, through to set-up and design, and last but most certainly not the least – the marketing of your website.
10. Get Listed
No, I don’t mean Black-listed. When you have a website or ecommerce shop, you get listed on google, and other search engines. Using Search Engine Optimization (SEO), your website can easily be found by people searching for the relevant keywords.
Consider this: 81% of consumers perform thorough research before making a purchase. This means they go to Google and type in what they are looking for “Why I need a website”. If you do not have a website, your business will not show up on any search engine results.
But if you have a site that is optimized for search engines, you increase your chances of appearing on the top of Google’s results and getting more visibility, which equals more potential customers!